About

Capital should find the
companies that earn it.

Resourceful is a private network where revenue-stage companies and verified investors find their fit, on the strength of real performance and on their own terms.

Our story

We built the network we wished existed.

Resourceful began with a frustration we kept running into. Some of the best companies in the lower middle market, businesses doing $5M to $25M in real revenue, were effectively invisible to the capital that should have been competing to back them.

Raising meant running a loud, public process, chasing warm intros, and building a deck that put the best possible gloss on the business. Investors spent the first month of every deal just turning a story back into numbers they could trust.

We thought connected data could collapse that distance. If a company connects its accounting and stays in control of what it shares, the right verified investors can see real performance from the first conversation, and a match can arrive with its reasoning attached.

The principle
No billboard, no posturing. Just companies and capital finding their fit, on the truth.
What we believe

The principles we build on.

A few convictions shape every decision we make, in the product and out of it.

Proof first

We start from real numbers. A business that performs should be seen for exactly that.

Consent at every step

Nothing is shared without an explicit yes. You decide who sees what, and when, and you can take it back.

Verified, always

Every firm is checked before it gets access. Trust is the foundation the whole network stands on.

You stay in control

Your data, your timeline, your terms. The network works for the company at every step.

Long relationships

Capital is a long relationship. We optimize for the right match, every time.

Quiet by design

The best raises rarely look like anything from the outside. Discretion is built in from the start.

Leadership

The people behind Resourceful.

A small team from fintech, capital markets and developer tools, building toward one idea: that access to capital should be earned on performance.

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Lawrence E. Portnoff
Co-Founder & CEO

A financial executive and lifelong investor, Larry has spent his career helping early and growth-stage businesses turn analysis into smart capital decisions. CPA, CFA Institute member, and co-founder of proptech company 4 Walls.

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Chris Avenick
Co-Founder & CTO

A repeat platform builder with 25 years scaling SaaS across fintech and enterprise, Chris has helped drive outcomes including Frontline Education's $1.3B acquisition. He pairs deep architecture with a customer-first product mindset.

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Paula Fontana
Chief Growth Officer

Paula is a CMO, founder and board director who has driven growth for startups of every size and the venture studios and private-equity-backed companies behind them. Her go-to-market leadership has been featured in The Wall Street Journal and recognized by industry analysts at Gartner and Forrester.

Advisors
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Aron Starosta
Advisor

A commercialization and venture-building leader whose incubator and accelerator companies have raised $125M+ and generated $150M+ in revenue across 34 companies, with five exits. On-air investor on Amazon Prime's WolfPAC.

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Fred Wilf
Advisor

Founder and managing partner of Wilftek, Fred has practiced technology law for over 30 years, advising clients across IP, technology and business — from first idea through commercialization.

Let's build it together.

Whether you're raising, investing, or want to help build the network, there's a place for you here.